KAiDA FAQ

Subject to your service plan: - KAiDA is responsible for the proactive ranking of top performing keywords, as well as day-to-day monitoring, management and optimization of important technical SEO aspects for clients’ websites. - This includes: keywords, backlink recommendations, meta data, meta tags, SERP snippets, code snippets in source code. - In addition, KAiDA’s SEO experts will undertake a technical analysis of the client’s website to ensure it is fully optimized for the most important SEO functionality, such as mobile-first optimization, page load speed times, general usability and navigation. Should the analysis find any issues that need to be addressed the in-house team will make these changes, provided it is within their mandate. In cases where there are major technical issues that are outside of our team’s mandate (i.e. web development issues), the SEO experts will report to the client, advise and provide support throughout the process.

Subject to your service plan: ·All back-end functionality that does not require any major web development and/or front-end content changes. ·In summary: all back-end functionality that does not impact the website’s front-end or fundamental operating system/web development is all within KAiDA’s technical mandate/capability.

·Front-end content, design, code or fundamental programming/web development. ·KAiDA cannot make potential customers buy the client’s product or service.

Covers the key aspects of SEO Prioritises proactive keyword ranking Costs between 50-70% less than traditional SEO AI auto-adjusts to search engine updates where possible

Proactive ranking of 250 keywords Monitoring, management and optimization of important technical SEO aspects, including backlink recommendations, meta data and SERP snippets, content recommendation, analytics and audits, monitoring optimizations, monthly reporting and full technical support (See FAQ topic ‘Other SEO Functionality’ for more technical SEO covered by KAiDA)

Traditional SEO is run by humans. KAiDA’s AI, on the other hand, is on duty 24/7/365, monitoring changes to Google’s search algorithm and auto-adapting.

Yes, KAiDA is compatible with all commonly-used web development systems and CMS, provided the system(s) allows for changes to the front- and back-end.

Yes. Google insists all websites are mobile-first to rank. Therefore, your website will need to be mobile-first optimized in order for KAiDA to work effectively. Please follow all Google Webmaster Guidelines found here: https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines

Yes. We offer a performance guarantee. KAiDA will rank 20 relevant keywords within 4 months on page 1 of Google. terms and conditions apply.

No. KAiDA works per region and/or, in certain cases, per country. Therefore you cannot expect worldwide ranking with a single KAiDA subscription.

It depends on your website’s geographical target audience(s), as KAiDA’s AI optimizes a website’s SEO according to geographical location, amongst other key factors. If you want to target more than one geographical region, you will need more than one KAiDA subscription.

No. KAIDA requires between 3 and 6 months to start delivering measurable results. Therefore, the minimum subscription period is 4 months, which includes a money-back performance guarantee

Yes, but it will take longer to deliver results. This is because it takes time for any new website to gain the ‘trust’ of Google’s search engine and be ranked accordingly.

Languages with Latin roots, such as English, German and Spanish. KAiDA does not yet fully support websites in languages without Latin roots, such as Arabic, Mandarin, Japanese or Russian.

Yes, KAiDA currently only fully supports keywords in languages with Latin roots, such as English, German and Spanish. It does not yet support keywords in languages without Latin roots, such as Arabic, Mandarin, Japanese or Russian.

Yes, KAiDA is compatible with all common web development systems. It is also compatible with the most commonly-used template-based CMS.

We provide a free technical analysis to check for compatibility.

KAiDA requires at least a main page and 3 to 4 subpages with relevant content in order to deliver the best results

No. Because Google requires more than one page to rank websites well, KAiDA cannot work optimally with single-page websites.

Yes. Google has made mobile-first optimization mandatory in order for a website to be ranked and therefore KAiDA will not work if the website is not mobile-first.

Aside from mobile-first optimization, it is crucial that your website’s basic functionality is SEO-friendly. This includes usability (i.e. fast page load times), indexing, formatting, clear navigation and generally good ‘website health’ (i.e. there are no 404 errors, page duplications, etc.). Following Google’s Webmaster Guidelines (https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines) is imperative.

Our team will conduct a full technical analysis of your website at the time of sign up.

After payment is received, you will receive direct instructions on next steps to take in order to integrate KAiDA’s AI to your website’s back-end.

This is the process by which our team takes you through the steps needed to integrate KAiDA’s AI, as well as making direct contact with the tech support team, who are there to assist you.

Between 1 to 2 weeks once the website is optimized.

The onboarding team will alert you to any issues. If they can fix some or all of these issues, they will. Otherwise they will generate a report of what you need to do.

No. Your website will remain fully functional throughout the integration process.

You will need to grant our tech team certain permissions, embed a code snippet and load the Orientation Keywords onto your website.

There is no need to ‘use’ KAiDA, as it is automated AI software that works on your website’s backend. You need only check your monthly reports for results and make the recommended changes.

Our live dashboard is currently under development.

Keywords are one of the cornerstones of a solid SEO strategy for the simple reason that users are matched to websites via the keywords they enter into the search bar, or speak into their phones. ·KAiDA’s advanced AI monitors keywords around-the-clock, constantly suggesting better performing keywords based on Google’s constantly changing ranking factors and relevant search trends. The AI then proactively ranks the website for the relevant top-performing keywords. ·This ensures your website is always hyper-optimized for the latest and most relevant user searches.

·In addition to proactively ranking keywords for the website, KAiDA assigns a unique ID marker to every single keyword. This ID marker enables Google’s search engine to quickly and easily find the keywords and rank the website accordingly, thereby improving and stabilizing its Search Engine Ranking Page (SERP) position.

The identification marker (ID) is a code in the meta data of a keyword, which makes it easier for Google’s search engine spyders to identify the keyword, its location and relevance. This, in turn, ensures top-performing keywords are seen immediately and ranked more efficiently, thereby improving and stabilising the website’s overall Search Engine Results Page position.

·KAiDA is capable of generating more than 20 top-ranking keywords for your website within 4 months. This result depends on how new the website is and how competitive your industry is. ·For example, if your website is offering a first-of-a-kind product or service within a relatively small and uncontested geographical market (i.e. bespoke clay earrings in Belarus), KAiDA will be able to deliver top-ranking keywords in just a few weeks as there will not be stiff competition for relevant keywords (i.e. custom + Earrings + handmade + Belarus). Conversely, if your website is a newcomer to the oversaturated real estate industry in Miami, there will be fiercer competition for top-ranking keywords and it will therefore take KAiDA longer to get your website ranked for the top-performing keywords (i.e. Miami + real estate + best realtors).

·No. KAIDA requires between 3 and 6 months to start delivering measurable results, as such we do not offer a free trial, but you may opt for the 4-month minimum subscription with a money-back performance guarantee.

·No. There are payment options: full payment for a 12-month KAIDA license, or a 4-month payment plan and various packages based on your website requirements. Only our setup fees need to be paid in order to begin work on your website.

·Yes. On our subscription plans. Should you require two or more subscriptions for your website we offer special rates. Please contact your sales consultant for details.

·Yes. Please contact us to discuss partnering with us.

·These are the keywords KAiDA’s AI suggests based on the best-performing Orientation Keywords (OTKs). As their name suggests, Rank Up Keywords are those that perform the best to rank-up the website. For example, if one of your website’s 250 OTKs is “gym”, KAiDA may start suggesting RUKs such as “nearby gym” and “health and fitness”, and so on. ·KAiDA identifies Rank Up Keywords (RUKs) by monitoring search behavior and search trends. Adding the best and most relevant RUKs on top of your foundational OTKs progressively covers the top keyword-based searches related to your business. This, in turn, incrementally pushes your website onto Page 1 of Google search for all top-performing keyword searches.

KAiDA identifies 4 or 5 Rank Up Keywords that are trending heavily every month. These RUKs are sent to you in your monthly report so you can create relevant content with these keywords. This ensures the website is always updated with the best and most relevant RUKs. You are responsible for creating this content.

Rank Up Keywords are automatically communicated to Google and not loaded onto your website.

·Yes. As per traditional SEO practice, it is important to include a number of keywords in front-end content, such as product and service descriptions and headlines. But not all keywords need to be placed on the front-end.

Using the 250 Orientation Keywords as a springboard, KAiDA will continually generate dozens of Rank Up Keywords (RUKs). The longer KAiDA is on the job, the better it gets at generating top RUKs, and the more RUKs it generates.

KAiDA undertakes monitoring, management and optimization of important technical on-page SEO. Including backlinking recommendations, meta data and SERP snippets, and content recommendation.

Yes. Based on your subscription, backlinking involves 3rd party websites that we do not control so that portion is done manually as an additional service if required.

Yes. KAiDA finds missing meta data and fills it in based on the content it finds on that page. This will also appear in the SERP snippet.

No. However, KAiDA does recommend keywords to use in content based on search trends that month. If you require assistance with content creation we would be happy to recommend a service provider.

On average, you will start to see results within 3 to 6 months.

·KAiDA’s AI does not discriminate between the size or type of the website, but it still has to work within the parameters of Google’s search algorithm and is therefore subject to the same performance-influencing factors. This includes all-important competition: the more competing web pages your website is up against, the longer it will take to get top of page search results. ·Another major differentiator in terms of competition is how long your competitors’ websites have been running, how good your competitors’ SEO is and how much they have spent/continue to spend on SEO.

·Massively. ·KAiDA is the world’s first AI-driven Technical Ranking Algorithm (TRA) software for SEO that delivers keyword-based SEO faster, better and at far less cost than traditional SEO – but it’s not magic. Unfortunately, there is no wand that we can wave to make all your competitors’ many years of SEO investment suddenly disappear. ·If you’re in a very competitive online marketplace, you need to have KAiDA on the job for a few months, plus invest time and money in good website design and user-experience, excellent content and targeted social media campaigns in order to get onto Page 1.

·Yes. Our performance guarantee means we will rank 20 relevant keywords on page 1 of Google within 4 months. These keywords will consist of both OTKs and RUKs.

·No. KAIDA works per region and/or, in certain cases, per country. It is not realistic to buy a single KAIDA subscription and expect to get worldwide ranking. ·Why? KAIDA optimizes on keywords related to, amongst others, geographical region, so that the AI can hone in and deliver the best results for the business according to its geographical target audience.

·Your ranking will start to decline after approximately 2 months. ·Why? Google’s search spyders won’t crawl through your website as often because it won’t be constantly updated with the newest and/or best keywords. As a result, your website will be mostly be ignored by the spyders and your ranking will start to drop. At the same time, competitors who are actively investing in SEO will gain ground and quickly overtake you.

Currently, KAIDA clients receive monthly reports.

·KAIDA generates monthly reports for key performance areas: ranked keywords; ranking position; traffic; website health; etc. ·These are coupled with recommendations for manual actions the website owner should undertake to improve SEO performance, such as which top-performing keywords to use in front-end copy.

·Contact your Customer Success Manager. He/she will work through any issues with you and, if necessary, bring in KAIDA’s tech team, SEO experts and/or business development managers to assist.

·Once KAIDA is set up to run on your website, you have to do absolutely nothing on a day-to-day basis. KAIDA’s AI will take care of the most important SEO functionalities for your website. You can literally put KAIDA on the job, sit back and leave the SEO heavy-lifting to us.

·Receive the monthly report, take note of the recommendations provided (i.e. keywords to use in content generation) and implement these (i.e. create a blog based on these top-performing keywords).

·Respond timeously to any urgent issues that are beyond our in-house team’s capability or mandate.

·Aside from following the recommendations provided in the monthly reports, it is advisable to ensure your website is in optimum condition on the front- and back-end.

·Yes. You need to add fresh front-end content (content visible to the user) at least once a month, whether in the form of a blog, new offer/product/service, additional info or, at the very least, changing a few sentences to existing content. This is to ensure Google’s search spyders do not view your website as dormant, which affects its ranking.

·KAiDA does not require content updates, but Google does. Therefore, adding fresh content in the form of blogs, pictures, videos, new products, services etc., is necessary in order to show Google that the site is still active, relevant and deserving of better ranking.

·We recommend you upload at least one piece of new content per month. Content can be in the form of new products, services, blogs, images, videos or, at the very least, updates of existing content.

·Google recently confirmed something SEO experts have known for some time: the length of written content is not that important; it’s the relevancy of the content that counts. This is because the more relevant the content is, the more likely the user is to stay on the page, and time-on-page is something Google values far more than long, irrelevant blogs with high bounce rates. ·For example, if you upload a 2 000 word blog that has little relevance it won’t do much to improve your ranking if users bounce straight off the page, whereas a 500 word blog that keeps users reading is going to bump up your ranking. Bottom line: when it comes to content, always go for quality over quantity!

·Yes, Google prefers content that is well structured for usability and contains keywords for relevance. Therefore, it’s important to have well formatted headlines (H1, H2, H3, H4, etc.) that include keywords, as well as content containing relevant keywords. Keyword suggestions will be generated by KAIDA’s AI and available to you via monthly reports.

·The monthly report will include recommendations for content topics based on top-performing keywords.

·Your monthly KAIDA report will include recommendations for content topics, along with keywords to include based on the best top-performing keywords at the time.

KAIDA can recommend some good content creators and copy writers.

·Yes, this is highly advisable for SEO and builds brand trust. To maximise this feature we strongly suggest regularly updating your Google My Business listing and/or adding new content.

·It depends on your website’s geographical reach, because KAiDA’s AI optimizes according to location, amongst other key factors. Ask your sales consultant for advice.

·On average, you will see improvement within 3-6 months, therefore a 4-month subscription is necessary for KAIDA to produce results. That is also the length of our performance guarantee.

·Yes, but only after the initial 4-month period. Ts and Cs apply.

·If you have taken a 12-month subscription Ts and Cs apply. If you have taken a 4-month subscription, or any other package plan, you may cancel by submitting a cancellation request at least 30 days before the end of the following month.

·No. You will be fully supported by KAiDA’s SEO experts and Customer Success Managers.

·Every KAIDA client has a dedicated Customer Success Manager who they can contact directly for assistance.

·Your Customer Success Manager is the person to call. If he/she cannot assist directly, they will call in the in-house techies and/or business consulting pros to assist.

·Your Customer Success Manager is there to guide you through any recommended changes/adaptations and suggestions.

·Yes. Please speak to your customer success manager to make arrangements.