Subject to your service plan:

- KAiDA is responsible for the proactive ranking of top performing keywords, as well as day-to-day monitoring, management and optimization of important technical SEO aspects for clients’ websites. - This includes: keywords, backlink recommendations, meta data, meta tags, SERP snippets, code snippets in source code. - In addition, KAiDA’s SEO experts will undertake a technical analysis of the client’s website to ensure it is fully optimized for the most important SEO functionality, such as mobile-first optimization, page load speed times, general usability and navigation. Should the analysis find any issues that need to be addressed the in-house team will make these changes, provided it is within their mandate.

In cases where there are major technical issues that are outside of our team’s mandate

(i.e. web development issues), the SEO experts will report to the client, advise and provide support

throughout the process.

Subject to your service plan:

·All back-end functionality that does not require any major web development and/or front-end content changes. ·In summary: all back-end functionality that does not impact the website’s front-end or fundamental operating system/web development is all within KAiDA’s technical mandate/capability.

·Front-end content, design, code or fundamental programming/web development.

·KAiDA cannot make potential customers buy the client’s product or service.